GSL’s involvement has continued uninterrupted for three years since the initial urgent launch. This includes rebranding two recent acquisitions that took NewAlliance into a much wider geographic area.
Our responsibilities include:
- Vendor selection
Close collaboration with the client’s Design Consultants
- Contract Management, with both a local sign company and a volume manufacturer
- Introduction of new materials
Branding recommendations for each site, not just sign replacement
- Permit applications and negotiations with local communities
- Installation management on conversion weekends
- Sign guidelines, published for internal use
NewAlliance Bank has over 125 branches and remote ATM locations.
Client: NewAlliance Bank
Project Managers: Global Sign Logistics
Designers: Sequel Studio
Sign companies: SignLite and AGI
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